Media Kit 2026
PIERS
THURSTON
THE BEFORE PSYCHOLOGY
APPROACH TO HUMAN POTENTIAL
24+
Years Experience
23,500+
Coaching Hours
850+
Coaches Trained
4
Service Pillars
Contact
Email: PIERS@QUALITYOFMIND.BIZ
About
Pioneering the 'Before' Psychology Approach
Piers Thurston is the founder of Quality of Mind and renowned for the concept of 'BEFORE' psychology, unlocking the secret source for life and work through pioneering methodologies. With over 24 years and 23,500 hours of coaching experience and a background in blue-chip FMCG sales and marketing, he brings a wealth of real-world expertise to his work.
Piers and his team operate four service offers, all underpinned by the Quality of Mind approach, offering tailored solutions, ranging from 1-1 coaching to organisational change programmes and workshops. His approach, rooted in unlocking profound realisations operating 'BEFORE' psychology, leads to transformative shifts 'IN' psychology, enabling exponential results across all contexts of life and work.
Programs guide participants from profound realisations to practical applications, leaving them feeling not only revitalised and resourceful, but equipped with game-changing insights into the nature of the mind and the world in general, ready to unleash their full potential for the rest of their lives.
Beyond coaching, Piers is dedicated to mentorship, having trained over 850 coaches, and serves as a non-executive director of a family SME manufacturing group and founding Trustee of the Charity 52Lives.
Signature Talks
Talking Points
Before Psychology: The Ultimate Source of Transformation
Explore a groundbreaking approach that delves into the fundamental nature of the mind before conventional psychological frameworks. Understanding this often invisible foundational level leads to profound shifts in mindset and behaviour, paving the way for exponential growth and transformative change.
Why You're Doing 'Leadership Development' Wrong!
Traditional approaches to leadership development often miss the mark when it comes to unlocking the true potential of leaders and their teams. Piers challenges conventional wisdom by exploring a deeper understanding of the human mind 'Before Psychology.'
Unlocking the 'Secret Source' for Entrepreneurs & Founder CEOs
Entrepreneurs and founder CEOs often face more ambiguity, pressure, and challenge than most. They are often 'in their own way' or lose their mojo. Quality of Mind is the perfect antidote for every area of an entrepreneur's resourcefulness and potential.
Quality of Mind: The Missing Variable in Organisational Performance
Quality of Mind serves as the missing variable in optimising business & organisational performance. This innovative approach, rooted in profound insights 'BEFORE' psychology, unlocks exponential growth and elevates performance to unprecedented levels.
Ideal For
Target Audience
Piers connects with audiences who are ready to move beyond conventional approaches and embrace transformative thinking.
Entrepreneurial Visionaries
Trailblazing business owners and startup founders looking for unconventional strategies to drive growth and innovation.
Corporate Innovators
Executives and managers seeking disruptive approaches to optimize organisational performance and unlock untapped potential.
Self-Aware Seekers
Individuals who have realised the limitations of conventional personal growth and are eager for transformative methodologies.
People Seeking MORE
Those hungry for disruptive solutions that offer exponential results beyond conventional development methods.
Leadership Mavericks
Visionary leaders who recognise the need for approaches that go beyond traditional paradigms and foster truly transformative leadership.
Watch